For companies of any size, but most of their Internet presence is always a challenge. This is because the Internet landscape is always changing. By the time you figured out how to build Web pages with HTML, you can find out that it is better to have a CSS, or flash intro, flash intro or not.
and have a really great, interactive website is great, but if nobody knows it's there, maybe not the place for all. Most of your customers are likely to use Google to find sites like yours. But how do you drive traffic to your website? And how do you get one of those coveted top positions in Google search?
These are billion dollar Internet marketing issues of the day. A billion dollars buzz words that go with these questions are Search Engine Optimization (SEO). In short, SEO is the science of figuring out how to customize the content of your site, so it will pull up in one of the best places in Google search. On its face, this sounds pretty simple. If you are a plumbing supply company, just load up your pages with the words "water supplies", and you should shoot straight to the top, right? Wrong.
SEO is the very definition of computer science. Although it sounds simple, it is actually very complex. This is because search engine companies like Google use complicated mathematical formulas called algorithms to determine what is useful content, which is just filling, ie, "water supplies", repeated over and over again.
there are other circumstances that the algorithm is considered as well, such as the proximity of search terms. If the article still reads like an article, but it contains the search terms in each sentence, to adversely affect the site's rankings.
Another major factor has caused rank how many times an article is linked to other websites. It helps to check the paper quality and authenticity. That is why many companies encourage their employees to blog. Blogs can link to web pages of the web site may be linked to blogs.
If you do it yourself, start out by Googling the search terms you think you need to see what comes up. At the end of the day, an understanding of SEO is challenging, You May need a dedicated SEO company will help you get started.
But if you really want to get traffic to your business web site, SEO is certainly something you should understand.