Monday, February 21, 2011

Search Engine Optimisation For Small Businesses





Less is more


Go to any popular search engine, search for search engine optimization services and you will find a multitude of internet marketing companies who list what they will do to get your company website listed online. But do you really need to pay for all these services? Or some of them only to listed service seems better value for money? Is this a case of quantity over quality?


One of the services that they offer a "Report on the major search engines." I do not think it necessary, and I actually think it is better to simply submit a sitemap and a search engine can find naturally. Ironically, if you just send the XML Sitemap, web pages seem to be on the list faster. Try it yourself if you do not believe, register and host the first two domains provide the major search engines and submit the sitemap, but only submit a sitemap to another website. second website seems to be on the list faster.


So what does this mean for us? I personally agree that there is no need and, indeed, adversely affects the presentation of web pages for search engines so that people advise against it. So next time you see "Search Engine Submission" on the SEO website ask yourself: "Do you really need to pay extra for this service" and "Do they really know what they're doing. "


How To Search Engine Optimization Company


Do your research before choosing a SEO company, then you know what you're getting a great service. Optimiser good search engine should be able to justify everything they do to your website. Get to know the difference between Whitehat BlackHat and techniques. After all, you will be responsible as your website and a company that does not play by the rules could get your website banned.


Applying Pareto's 80/20 rule can also be helpful here. Try to visualize your project web marketing in terms of priorities. For example:




  • search engines give priority to key words, description, image alt tags and content. So make sure they are right in the first place. Never optimized for search engines, make sure your website content is relevant to your audience. Afterall, you do not want a website that ranks high, but no one keeps an eye on for long once they find it.
  • search engine for web sites backlinks. So bear (the relevant directories). Do not believe the search engine optimization company that says submit your website to all directories. You do not want your Traditional Signwriting sites listed Yorkshire Food Guide directory. Your web site should be submitted to relevant directories only. Any company that submits all to be lazy by using a batch process to save time.
  • Monitor your results - any search marketing firm that claims to get fast results, today is unfair. It is impossible. Real SEO takes time, patience and constant tweaking. search engines change regularly. Getting ranked on Google requires constant effort and staying there is even more difficult. Your competitors have similar ideas to you and do everything they can to beat. So, be persistent


So you get your web page, but it does not work well in the search list. Do a little research, gather together some questions for search engine optimization company and climb the search engine rankings.

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